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Marketing: Home

How To Use This Guide!

Welcome to The Marketing Program Libguide!  This web page is designed to give you easy access to the fundamental resources for your classes and reliable information written, read and researched by professionals in the marketing field. Within this site, you will find links, tools, recommended readings and professional organizations helpful to your studies and professional employment.  So don’t wait until the last minute to get ahead on your academic goals - begin navigating with ease through this virtual site filled with essential marketing components!  

Photo: Miss Margaret A. Wilfert, Dairy Marketing Specialist (Commerce), [3/9/26] via the Library of Congress.

"Marketing is a contest for people's attention."
                                       -- Seth Godin

Researching Marketing in our Cumulative Search Engine, Ebsco Discovery Service EDS

Seth Grodin: How To Get Your Idea To Spread. (Tedtalks)

Recommended Databases

Access library resources from off-campus with your Student I.D. number. Your Student I.D. number is your library card number. 

If you are on campus, just click any database below for access. 

The following databases focus specifically on marketing or different aspects of the industry.

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Director of Library Services

Anthony Viola's picture
Anthony Viola
Contact:
Anthony.Viola@newbury.edu
(617) 730-7255