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Fashion Merchandising: Home

How To Use This Guide!

Welcome to The Fashion Merchandising Program Libguide!  This web page is designed to give you easy access to the fundamental resources for your classes and reliable information written, read and researched by professionals in the Fashion Merchandising field. Within this site, you will find links, tools, recommended readings and professional organizations helpful to your studies and professional employment.  So don’t wait until the last minute to get ahead on your academic goals - begin navigating with ease through this virtual site filled with essential fashion merchandising components!

"Advertising moves people toward goods; merchandising moves goods toward people."      - Morris Hite   

Image: Image:Wool Shop. Miniature from Tacuinum sanitalis (Latin 9333, fol. 103). XV century. National Library of France                                   

Researching Fashion Merchandising in Ebsco Discovery Services (EDS)

Recommended Database

Access library resources from off-campus with your Student I.D. number. Your Student I.D. number is your library card number. 

If you are on campus, just click any database below for access. 

The following databases focus specifically on fashion or different aspects of the industry.

Journal of Fashion Marketing and Management

As the essential resource for fashion management research, which can be applied in the workplace, the Journal of Fashion Marketing and Management seeks to draw contributions from around the world. With an eminent editorial team of industry experts, the journal covers all activities relating to the management and marketing functions in the garment manufacturing and retail sectors (as opposed to fibre or fabric issues).

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Director of Library Services

Anthony Viola's picture
Anthony Viola
Contact:
Anthony.Viola@newbury.edu
(617) 730-7255